Best Back of the Box Recipes: Eagle Brand Sweetened Condensed Milk's Magic Cookie Bars

Best Back of the Box Recipes: Eagle Brand Sweetened Condensed Milk's Magic Cookie Bars

It’s time we told you the truth: some of our mothers’ simple, undisclosed recipes weren’t completely their own. Many of them were the old school, “back of the box” classics – whether they were Mom’s own variations or straight representations, the backs of those boxes were once the best kept secret weapons in the kitchen.

There’s something more comforting about cooking or baking from the back of a box than from an actual cookbook or Internet recipe.  It’s all about marketing – if the box endorses it, it must be flawless in taste and method. Back of the box recipes are usually plain, simple and dedicated to the ingredient featured and sold inside the package. So, what makes a recipe a classic?  It seems as though Generation X has come to know the taste of these recipes as “classics” because of their original box printing and familiar nostalgic taste. Whether semi-homemade or semi-authentic, we grew up with these time-honored recipes and consider them family.

 

This week: Eagle Brand Sweetened Condensed Milk's Magic Cookie Bars

This bright little blue and red can was always one of the most exciting things to pick up in the baking isle. It meant that something rich, creamy and sweet tooth-satisfying would be in the oven or on the table later.  Eagle Sweetened Condensed Milk was introduced in 1856 and, according to their website, the delicious stuff has been #1 in the Sweetened Condensed Milk category for over 147 years.  Besides getting to lick the spoon, the most exciting thing about this brand’s sweetened condensed milk was the Magic Cookie Bar recipe on the can’s label. Super sweet and obviously forever “magic,” these easy bars were always a fun, semi-homemade go-to.

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