Best Back of the Box Recipes: Libby’s Famous Pumpkin Pie

Brooke Newberry
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It’s time we told you the truth: some of our mothers’ simple, undisclosed recipes weren’t completely their own. Many of them were the old school “back of the box” classics – whether they were Mom’s own variations or straight representations, the backs of those boxes were once the best kept secret weapons in the kitchen.

There’s something more comforting about cooking or baking from the back of a box than from an actual cookbook or Internet recipe.  It’s all about marketing – if the box endorses it, it must be flawless in taste and method. Back of the box recipes are usually plain, simple and dedicated to the ingredient featured and sold inside the package. So what makes a recipe a classic?  It seems as though Generation X has come to know the taste of these recipes as “classics” because of their original box printing and familiar nostalgic taste. Whether semi-homemade or semi-authentic, we grew up with these time-honored recipes and consider them family.

This week: Libby’s Brand Famous Pumpkin Pie

Holidays are synonymous with the prepping and planning of baking from scratch. The sentiment of nostalgia itself is a craving. There is one pie that comes to mind that is not entirely made from scratch: classic pumpkin pie made with Libby’s canned pumpkin puree. Libby’s brand has contracts with farmers to grow Dickinson pumpkins: their very own patented, creamy-fleshed variety of pumpkins. These are the only type that the brand uses for processing and canning.
“Libby’s Famous Pumpkin Pie” recipe has graced the back of the can since 1950. Made with 100 percent pumpkin, its dense texture and sharp pumpkin flavor make a gourd-geous pie.  Easy to make, easy to enjoy.
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