Cynar: The Little Artichoke Bitter That Could

Cynar: The Little Artichoke Bitter That Could

It is no secret that The Savory is a big fan of Italian liqueurs. Aperitifs, digestifs - we love them all. They have been a tough sell in the US market for quite some time. But in the last five to 10 years, the American palate has developed and matured due to the introduction to things such as bitter greens into gourmet cooking. This has made for a huge rise in the sales and exposure of Italian bitter-based liqueurs. This has made us happy and we would now like to introduce you to your new friend, straight from the big boot in the Mediterranean: Cynar.

Cynar is an artichoke bitter liqueur known for its versatility and taste. Its distinctive flavor is enriched from an infusion of 13 herbs and plants, making it a completely natural drink with an incredible aromatic and unique palate.

Cynar made its way onto the scene in 1952 and gained major popularity in Europe. It came into the eyes of the public through successful television advertisements interpreted in the 1960s by the famous Italian actor, Ernesto Calindri. With cocktail craftsmen following in the footsteps of chefs, the past few years has seen the sales of Cynar go up 60 percent according to Campari, its parent brand since 1995. Cynar, categorized as both an apéritif and a digestif, is the perfect eclectic addition to your home bar. 

A little bonus for your viewing pleasure: through the magic of the Internet, here is one of the Cynar commercials from the 1960s featuring Ernesto Calindri. 

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