The wheel. The escalator. Seamless.
Since the beginning of time, man has been concocting devices to aid in mankind's slow march from a culture of hunter-and-gatherers toward a species-wide death by gluttony and sloth.
But Domino's has taken one of man's newest creations and given it a pizza box to create an invention to lead us steadfastly on this march by attacking humanity's physical fitness from both sides, helping to funnel hot, cheesy pizza into our mouths while making sure no one—not the eater, nor the deliverers—has to suffer the indignity of moving a muscle: a pizza-delivering drone.
Or, as the pizza chain calls it, a DRU—Domino's Robotics Unit.
"We've always said that it doesn't make sense to have a two-ton machine delivering a two-kilogram order," said Don Meij, Domino's chief executive officer, in a statement.
For now, the company is only testing in New Zealand, where drone deliveries were approved last year. The company posted its first test delivery to YouTube.
Drones were officially permitted to make deliveries in the United States on August 29, but with one huge caveat—deliveries can't be made over people, nor over state lines.
To create their DRUs, Domino's turned to drone company Flirtey, who on July 22 helped make the first FAA-approved delivery in the United States when they transported 7-Eleven coffee and donuts.
“In the future, we plan to make the entire assortment in our stores available for delivery to customers in minutes," said Flirtey chief marketing officer Jesus Delgado-Jenkins of his company's plan to accelerate armageddon through obesity. "Drone delivery is the ultimate convenience for our customers, and these efforts create enormous opportunities to redefine convenience.”