It’s a conundrum that’s bothered diners for decades.
Why, when Wendy’s burger buns are a traditional round shape, are their burger patties square?
The traditional line from company employees is the literal adage that “Wendy’s doesn’t cut corners” – as it turns out, though, there’s more going on here than meets the eye.
According to Frank Vamos, director of brand communications for the burger chain, Wendy’s founder Dave Thomas deliberately chose to create square burger patties for several reasons.
First and foremost was the notion, inspired by Thomas’ grandmother, that his company shouldn’t look to shortchange its customers. A square burger means a little bit more meat, and going the extra mile is a key part of the company’s brand identity.
More significantly, though, the square burgers serve as a better indication of the quality of Wendy’s meat – by sticking out from the bun, Wendy’s patties are on better display than the products produced by most burger chains.
According to Frank Vamos:
“Another big reason is that Dave was always very confident in the quality of our meat. He wanted to make sure that the patty sticks out of the bun so that everyone can see it, see the juiciness. And the square patty does that.”
So there you have it – Wendy’s burgers are square because it’s the best way to make the burgers look appealing from a distance.
This is at least one instance where choosing not to cut corners certainly makes for a more impactful meal in the long run.