Good news for McCafe lovers everywhere: thanks to new self-service kiosks at McDonald’s, customers who are craving their morning latte can now skip the regular line and head straight to a fancy new machine that will take your order for you.
McDonald's is currently testing the fast-food world’s latest robotic takeover at a location in downtown Chicago. The machine has instructions on “How to craft your perfect cup,” and patrons can order various drinks including lattes, mochas, and cappuccinos and customize their orders with different flavorings, milk options, and espresso shots. The coffee station is basically like your own personalized barista and includes a touchpad for ordering and paying.
— Joe McDonald (@Joe_McDonald) April 5, 2016
The new coffee machine is just one extension of the “Create Your Own Taste” platform, which is a touch-screen ordering system that allows patrons to customize meals and key in their own orders. The technology-based ordering system is part of the burger chain’s broader goal of increasing sales.
While a more convenient way of ordering a cup of coffee is great news, not everyone is excited. According to Zero Hedge, many believe this new move is in response to avoiding the labor costs that will inevitably come with a $15 minimum wage. “In essence, this is the company's latest venture to make employees responsible for one less task as corporate HQ slowly responds to minimum wage hikes, and in the process, outsource its minimum wage workers to simple machines which will never unionize or have any demands aside from being cleaned occasionally,” the report stated.
While the fate of fast food workers may be uncertain, all we know is you can now get a $2.99 custom coffee from a McDonald’s kiosk in Chicago.