Peyton Manning Gives Budweiser $3.2 Million Worth of Endorsements for Free

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(Photo: OBSEV/Getty/Budweiser)

If you tuned in to Super Bowl 50, you would know that Peyton Manning and the Denver Broncos defeated the Carolina Panthers 24-10, leaving Cam Newton and the rest of the North Carolina team devastated. If you tuned in to Super Bowl 50, you would also know that the biggest question for Peyton Manning was regarding his retirement, which isn't all that surprising, considering he's completed a whopping 18 seasons in the NFL.

While Manning offered no direct insight regarding his future with the NFL, he did disclose his immediate plans—which included celebrating with his family and drinking a sh*t ton of Budweiser!

In what seemed like a perfectly placed advertisement, when asked about his potential retirement by CBS' Tracy Wolfson, Manning asserted, “I’m gonna drink a lot of Budweiser tonight, Tracy. I promise you that.”

Manning then mentioned drinking Budweiser a second time during the trophy ceremony to Jim Nantz—“I’m gonna drink a lot of beer tonight, Jim. Budweiser!”

Sound like a broken record?! After name-dropping the beer company twice, many assumed Manning was sending out a not so smooth advertisement for Budweiser, and called him a sell out. And while the two Budweiser mentions have been estimated at a colossal $3.2 million value, representatives for Budweiser claim they didn’t pay Manning a dime for advertising. 

Given the fact that active players are not allowed to endorse alcohol, many assumed that Manning was hinting at his retirement, with perhaps a little bit of self-interest involved. After all, a multi-million dollar future endorsement deal with Budweiser does sound nice!

In addition to the name-dropping, it has been uncovered that Manning does, in fact, own shares in Anheuser-Busch distributorships in his home state of Louisiana. Even if Manning didn’t earn $3.2 million this time around, he sure seems to be cozying up to a sweet deal with Budweiser in the near future!