See Inside the New Chipotle-esque McDonald’s Concept Store in Hong Kong

Justin Caffier
(Photo: obsev / eater)

As consumer tastes shift away from the unhealthy, mysteriously sourced offerings of fast food and towards the only slightly less unhealthy but more transparent meals of fast casual establishments, even the heavy hitters of the fast food world are being forced to adapt.

McDonald's has just launched its sleek new restaurant, McDonald’s Next, as a concept dining establishment in Hong Kong.

The spot is a collaboration between Australian design firm Landini Associates and the fast-food giant that allows customers to choose from an assembly line of ingredients to concoct their burger and salads, à la Chipotle, or order from touch screen systems like those that have already been rolled out nationwide in Australia.

Naturally, as the place is meant to appeal to our thoroughly modern lifestyles, the restaurant has free Wifi and charging ports.

Landini Associates stated that the timber and polished steel interior was "an experiment in non-design” that would attempt to put the spotlight back on the food.

Photogrpaher Ross Honeysett took all the stunning photos below.

Ross Honeysett

Ross Honeysett

Ross Honeysett

Ross Honeysett

Hong Kong Navi

Hong Kong Navi

Hong Kong Navi

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