Ever since the beginning of time, the consumption of red meat and its connection to masculinity have gone hand in hand. Forget vegetarian diets—those are for girls, right?
But, what if a vegetarian-based diet actually proved to be more beneficial for men’s health? According to an alarming study, “Many men would gladly embrace the health risks associated with red meat rather than taking the slightest risk of being associated with the feminine attributes of a vegetarian diet.” Yikes!
In order to tackle this dilemma, a new research study titled Meat! Can Manhood Stomach the Punch of the Vegetarian Alternative? has been funded on Experiment.com to determine whether a threat to masculinity during a meal still persists when a man is presented with a vegetarian meat alternative rather than his usual red meat.
“By measuring biological masculinity (testosterone) and stress response (cortisol) in participants' saliva we intend to expand on the psychological component of our previous experiments with the physiological component, their interaction, and how negative health effects can be mitigated,” the study says.
If findings show that vegetarian meat alternatives do not hurt to the male ego, the study hopes to help shape new diets for men by helping them “overcome the behavioral obstacles to healthy diets.”