Taco Bell has hopped onto the breakfast scene with their new Morning Value Menu, and it includes 10 tasty items priced at just $1 each!
While the Mexican fast-food chain first introduced breakfast in 2014 with the likes of A.M. Crunch Wraps and waffle tacos, their expanded menu now houses a few new mind-blowing additions such as the Mini Skillet Bowl, Breakfast Soft Taco, and Sausage Flatbread Quesadilla—all for the price of a single dollar.
"When we first launched breakfast in 2014, our goal was to give our consumers classic breakfast tastes—in a uniquely Taco Bell way," Chief Marketing Officer Marisa Thalberg said in a statement. "Now, we're launching our new $1 Morning Value Menu to give people a terrific array of breakfast options they want, all at this incredible price point."
Other dollar menu items include a grilled breakfast burrito, side of hash browns, and a pack of Cinnabons. A recent study conducted by Taco Bell revealed that 84 percent of consumers would rather spend $1 for an item vs. more than $1 for the same item (no duh), and when thinking of dollar breakfast items, 80 percent said Americans should be given the option to have a breakfast with bacon. No argument there.
The launch of Taco Bell’s new Morning Value Menu now rivals McDonald’s, which announced all-day breakfast back in October. Customers can grub on a $1 Mexican-style breakfast from 7 to 11 a.m., offered at all Taco Bell locationS nationwide.