Whole Foods thought it was doing customers a favor when they decided to peel whole oranges and “conveniently” sell them inside plastic containers. Naturally, their plan epically backfired when one eco-conscious shopper caught wind of the oranges and snapped a photo that has since gone viral.
If only nature would find a way to cover these oranges so we didn't need to waste so much plastic on them. pic.twitter.com/00YECaHB4D
— Nathalie Gordon (@awlilnatty) March 3, 2016
On March 3, Nathalie Gordon was shopping at a Whole Foods in California when she came across the pre-peeled oranges located on a shelf with other prepared foods. Outraged at the loss of the fruit's naturally protective skin and the sight of wasted plastic containers, she then posted a photo of the packaging on Twitter that has since been retweeted over 62,000 times.
Whole Foods, which prides itself on its array of organic foods and encourages customers to use eco-friendly bags, saw Gordon’s tweet and issued an official apology the very same day—insisting the product had been pulled from the shelves.
@awlilnatty Definitely our mistake. These have been pulled. We hear you, and we will leave them in their natural packaging: the peel.
— Whole Foods Market (@WholeFoods) March 3, 2016
A spokeswoman for Whole Foods told The Huffington Post, “A lot of our customers love the convenience of our cut produce offerings, but this was a simple case where a handful of stores experimented with a seasonal product spotlight that wasn't fully thought through. We're glad some customers pointed it out so we could take a closer look."
Although Whole Foods promises to never make the same mistake again, it appears popular social media pages, such as @thefatjewish on Instagram, have already transformed the health food store’s epic fail into the butt of a new joke.