After his first two summer league games, Los Angeles Lakers rookie Lonzo Ball made the noticeable switch from his laughably priced $495 Big Baller Brand signature sneakers to a pair of Kobe Bryant ADs from Nike.
His next game he wore James Harden’s signature Adidas. The game after that he rocked a pair of Stephen Curry’s signature Under Armour kicks.
According to the No. 2 overall pick’s showman of a father, LaVar Ball, it’s not a coincidence that Lonzo has worn the signature kicks of arguably the biggest face of each basketball shoe brand.
“It’s making a statement to the brands of what they could have had with an open mind,” Ball told ESPN. “The players are the brand ambassadors. The brand is nothing without the players.”
In May, LaVar reportedly demanded a $1 billion shoe deal from Nike, Adidas, and Under Armour. Then he tripled that asking price when the Balls’ hometown Lakers landed the No. 2 overall pick in the 2017 draft.
Now LaVar has indicated he’s still open to a deal with one of the sports apparel and footwear brands, but he’s still throwing around the B-word.
“If the price is right,” LaVar said. “Quite frankly we are officially in the shoe game, and are a billion-dollar brand either way.”
Earlier in the summer league season, Lonzo made it sound like there was no rhyme or reason to his shoe choices.
“Honestly, I don’t know,” Lonzo said when asked about what he’ll wear on his feet in the Lakers’ Sunday night summer league tilt. “When I wake up, I decide that.”
On Sunday night, Lonzo wore Jordan 31s while dishing 10 assists with no turnovers in a 108-98 win over the Dallas Mavericks.
Before the game, he was asked if he was “trying to start a bidding war.”
“Something like that,” Lonzo replied.