LaVar Ball expertly drew attention in March for stone-facedly claiming that, in their respective heydays, the former college basketball player and father of projected No. 2 overall NBA draft pick Lonzo Ball would have busted Michael Jordan in a game of one-on-one.
Now the bombastic yet effective promoter is suggesting His Airness can't hang with the one-and-done UCLA point guard either.
"Michael Jordan could not command $100 for a pair of sneakers," Shannon Sharpe said on FS1's Undisputed, referring to Lonzo's new $495 shoes released by LaVar's Big Baller Brand, before LaVar cut him off.
"Because he ain't Lonzo Ball, that's why," LaVar said, immediately disturbing Sharpe. "I’m gonna tell you again, did he have his own brand when he came in?”
— UNDISPUTED (@undisputed) May 8, 2017
"Lonzo's shoe is symbolic," Ball later continued. "He's the first one ever to come in here without even playing a game and have his own brand."
He's certainly not wrong—Jordan did not have his own brand when he entered the league. He also didn't have a shameless father hanging all his hopes and dreams around his neck.
Which is why this argument is so nonsensical. Anyone can have their own brand if you throw enough money, time, and ugly overpriced sneakers at it. But that doesn't mean it will be successful. That'll depend on the name that's actually attached to it—which, despite his bluster, is not LaVar's.
In other words, no pressure, Lonzo.