Nike, Under Armour, and Adidas have heard LaVar Ball loud and clear, and the top three shoe and apparel companies all passed on a proposed endorsement deal from him and his son, UCLA star and projected No. 2 overall NBA draft pick Lonzo Ball.
LaVar, who is representing his son, previously indicated he was seeking a $1 billion shoe deal.
"We've said from the beginning, we aren't looking for an endorsement deal," LaVar told ESPN of his fruitless meetings with the three companies. "We're looking for co-branding, a true partner. But they're not ready for that because they're not used to that model."
He then compared his company, Big Baller Brand, to Uber.
"But hey, the taxi industry wasn't ready for Uber, either."
Followed by his comparing Lonzo, an elite passer at point guard, to greats across multiple sports.
"Just imagine how rich Tiger [Woods], Kobe [Bryant], Serena [Williams], [Michael] Jordan and LeBron [James] would have been if they dared to do their own thing," LaVar said. "No one owned their own brand before they turned pro. We do, and I have three sons, so it's that much more valuable."
In addition to insisting that each of the companies license Big Baller Brand from him, LaVar showed them the prototype he hopes will be Lonzo's first signature shoe.
"I've been working on that shoe ever since my boys were born," he said.
They can't possibly be worse than Under Armour's Stephen Curry shoes.