The South Bronx genius behind 2017’s undeniable banger of the year is moving on from just rapping about suiting up in high fashion– she’s living it. Cardi B announced her first ever fashion collaboration with Steve Madden, a partnership that features the “Bodak Yellow” hitmaker as the face of the new campaign. Along with lending her star power to the designer’s eponymous fashion line, the 25-year-old rapper has also curated her own collection of “favorite looks” from the brand.
The rapper took to Twitter to drop her first promo for the Cardi B x Steve Madden collaboration titled “Daily Tips With Cardi B.”
Shop with STEVE MADDEN for the Holidays ❤️😍😍🌟 pic.twitter.com/OIWGSb1LEx
— iamcardib (@iamcardib) December 13, 2017
True to her vibe, the rapper highlights the affordability of the selection while still pointing out that you can look fly AF on a budget. After all, her unconventional stripper-turned-reality star-turned-rapper rags to riches story makes her the queen of “clatchet” style according to the #BardiGang.
Cardi B for Steve Madden 😩😻 Clatchet af. Love it
— goddesz. (@deszj) December 13, 2017
“It’s your girl Cardi B and I’ma just keep it real, right? I look rich as hell, cuz I am. You can look rich too, cuz look at these boots! They Steve Madden, bitch,” says Cardi B of the hot new line.
“I’ve loved Steve Madden since I was a little girl,” Cardi B told Refinery29. “Back then, I died for a pair of Steve Madden shoes. I love how [his shoes are] affordable but [still such] great quality. Every girl can’t afford “bloody shoes,” so I like that I can partner with a shoe company many girls can afford!”
The rapper dipped back into her viral celeb roots to flex the collab for the ‘Gram:
Here’s to hoping Cardi B does for Steve Madden what “Bodak Yellow” did for Louboutin red bottoms.
Cardi B doing Steve Madden ads and y'all just spent the rent money on bloody shoes lol…
— Kay Jay (@musicbyKAYJAY) December 13, 2017
You can shop the full affordable collection here.