Why Dua Lipa Finally Struck Top 40 Gold With Her Hit Single “New Rules”

Emily Gadsby
dua lipa single new rules
(Photo: @dualipa / Instagram)

The lackluster debut of Dua Lipa’s self-titled first studio album marked a less-than-promising start for the English singer-songwriter’s career. The first three singles from the album, “New Love,” “Be The One” and “Blow Your Mind (Mwah),” achieved little commercial success in the States, with the latter peaking at only No. 72 on the Billboard Hot 100.

Despite Dua Lipa’s consistent success overseas, (“Be The One” claimed the top-charted spot in Belgium) the artist couldn’t seem to break the American market. That is, until she dropped her smash hit “New Rules.”

“New Rules,” with its tropical house beat and Lipa’s unforgiving lyrics serves as the new anthem for women trying to ditch the allure of f—boys everywhere and finally cut the cord. In the single, Lipa outlines the new guidelines for interacting with the “should-have-swiped-left” section of the dating pool. 

  1. Don’t Pick Up The Phone 
  2.  Don’t Let Him In
  3. Don’t Be His Friend

Former 1D-er Niall Horan even showed some serious love to Lipa’s new single by singing along on IG live while signing autographs.


Lipa revealed that the track’s eye-catching, sexy visual helped propel the single to its current spot at No. 38 on the Billboard Hot 100, jumping a whopping six spots above last week’s chart performance. “Everyone was reposting it and sending it to their friends, and I was just like, ‘What is happening?’” said Lipa, astonished at her sudden state-side success. “Like, the views were just soaring, and that’s just never happened before. It was like rocket fuel for the song.”

With this sudden propulsion into worldwide spotlight, Lipa is aware that leaving the comfort of the European charts isn’t guaranteed for her followup tracks, a reality that makes the star even more committed to establishing her longevity as an artist. 

“I just don’t really want to be forgotten,” she admitted to Billboard. “I’m just gonna keep them coming. That’s what I want. I just want to keep going. I just either want to be on tour, or be releasing music.”

Check out the music video for “New Rules” below:


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