James Cameron is really excited about his four upcoming “Avatar” movies.
In particular, he’s excited about the 3D visuals. Cameron is thrilled at the idea of forcing audiences across the globe to sit uncomfortably with a pair of sunglasses on their faces while tolerating CGI bonanza films that nobody asked for.
“From my own perspective since I’m not doing television production, I’m doing Avatar sequels – four of them. They will be, to the best of my ability, the best 3D that’s possible to make. That includes collaborating with the people at Dolby Cinema, who have developed high dynamic range projection that could put 16 foot-lamberts of light on a 3D screen through the glasses, which is revolutionary. Normally, you’re looking at about three foot-lamberts. Sixteen is what you should be seeing. That’s what movies should look like.”
Wow. Sounds exciting. 16-foot lamberts, you say? I can’t wait.
Has nobody told James Cameron that we all hate 3D movies?
Is the director of “Titanic” blissfully unaware that this technology gives most people a headache, is completely ineffective for a large part of the audience, and at best – at absolute best – is only ever noticeable for the first five minutes of a film, after which viewers’ brains stop noticing it?
The last movie I watched in 3D was “Fantastic Beasts and Where to Find Them”. Everything was so blurry and unfocused that I couldn’t see half the cool stuff that was supposed to be going on in the film. All the cool worldbuilding and set dressing was lost on me because the 3D conversion team didn’t think it was worth emphasizing.
Obviously, Cameron is intending to make better 3D than this. His movies are being made with this technology in mind, and he’s eager to advance the medium to the best of his abilities.
Personally, though, I’d rather just watch a film in 2D.
I feel like a big part of the reason for the success of the original “Avatar” was the fact that this technology was new and novel. By this point, nearly a full ten years later, nobody really cares anymore.
While Cameron is eager to promise a more impressive experience with his 3D, I don’t think the majority of moviegoers are willing to trust him on this.
But, then, I suspect that the audience for these “Avatar” films is going to be pretty limited anyway.
The Death of “Avatar”
I’m always cautious to hedge my bets when it comes to big budget movie releases, but something tells me that the first “Avatar” sequel is going to tank at the box office.
If “Solo” can’t get audiences enthusiastic about a new “Star Wars” film, there’s no way “Avatar 2” is going to set the world ablaze.
It’d be nice if I’m wrong. I’d love to see a good film, and I’d be very happy to finally see 3D movies actually prove to be worthwhile.
That said, I’m not holding my breath. My money’s on all the “Avatar” sequels turning into an enormous disappointment, and when that happens, James Cameron will have nobody to blame but himself.