YouTube isn’t for everyone.
Many internet celebrities (of varying degrees of talent) have made a name for themselves. That said, it’s rare to see a traditional actor attempt to gain a foothold in the world of online video content.
The exception to this is The Rock, who continues to dominate every entertainment media platform known to man, because of course he does.
Apparently, despite the majority of celebrities being squeamish about YouTube, Iron Man himself is about to embrace this platform.
Robert Downey Jr is about to start a brand new series of videos detailing the advancements that are being made in A.I. technology.
This will be helmed by the Team Downey production company, and overseen by Susan Downey, Robert’s wife.
“Robert and I share a curiosity for A.I., a complicated and often polarizing subject. Our aim is to explore A.I. through a lens of objectivity and accessibility, in a thoroughly bold, splashy, and entertaining way. We’re thrilled to bring this project to life along with Network Entertainment, Sonar, and YouTube Red.”
YouTube Red is the paid subscription service that YouTube offers, and is essentially the platform’s answer to Netflix.
It’s also, let’s face it, a bit crap. The majority of its shows are entirely skippable, in large part because Google has difficult attracting anyone other than existing YouTube stars to produce content.
Bad News For Small YouTubers
There’s clearly a lot going on behind the scenes at the moment within YouTube which may change this. First, we got “Cobra Kai”, a sequel to “Karate Kid”. Now, Team Downey are making an A.I. documentary series.
I feel like this is only the beginning. We’re going to see YouTube pay celebrities vast sums of money to produce exclusive content for their Red service in an effort to make it more appealing.
Meanwhile, expect YouTube to continue to make life harder for the little guy. Smaller studios will feel the squeeze when the video service stops offering them as much support. The Downeys will likely make them a lot more money, so they no longer care about your Let’s Play channel.
This, I feel, is kind of sucky. Having become an established media brand, YouTube is now eager to ditch all of the creators that made it so popular.
If there were a viable alternative video upload service, this wouldn’t be so bad. But Google is exploiting a monopoly in order to rub shoulders with Iron Man, and that feels wrong.
I think I’m finally beginning to understand why Michael Keaton was so upset in “Spider-Man: Homecoming”. Somebody get me a giant pair of wings and an anti-gravity gun.