I don’t know about you, but I never get tired of hearing all the ways that Sony Pictures manage to screw up even the most basic tasks.
Remember a few years ago when Sony got hacked? When all their emails were published on the internet, and the entirety of a new “Annie” adaptation starring Jamie Foxx was posted online?
At the time it seemed unfortunate, if not a little scary. If a company as big and, presumably, competent as Sony Pictures could suffer from such a hack, were any of us ever safe?
Now, though, it seems suspiciously like Sony’s server password might have just been “PASSWORD”. The studio has managed to make an even bigger blunder, proving that they really need to update their online protocols.
The Biggest YouTube Fail
“Khali the Killer” is a small-budget movie that’s been released on streaming platforms for a fee, ahead of a theatrical release on August 31. It’s one of those publishing experiments that movie studios like to run every now and then, just to see whether they can increase revenue by making a small film available online for a fee rather than forcing audiences to visit movie theaters.
Just a heads up there, Sony: this strategy doesn’t work if you simply upload the entire movie to YouTube instead of publishing a new trailer.
Some bright spark at Sony’s marketing team was supposed to upload a new trailer for “Khali the Killer”. They somehow clicked on the wrong file, and then didn’t notice that the video they’d uploaded was over an hour and a half long.
This is some Grade A negligence. It also speaks to Sony’s complete inability, at any level in the company, to do anything right.
Sony’s Continued Incompetence
Just yesterday I mused about how Sony is often too eager to get something done that they don’t look at the long-term consequences of their actions.
Those decisions were made at an executive decision, but between this YouTube fail and the hacks from a few years ago, I can’t help but feel that the entire operation is being held together with toothpicks.
Of course, there is another possible reason for the “accidental” leak.
Some suspect that this might not have been an accident at all – that Sony deliberately put up their movie on YouTube for six hours to drum up publicity.
This is certainly a possibility. If this was the plan, it worked, because even right now I’m discussing the idiocy of the company and giving attention to the movie.
Except, can you remember the name of the film that got leaked? Go ahead and scan back up the article to see it again. I’m going to guess you forgot it as you continued reading.
Not All Publicity is Good Publicity
The enduring message here isn’t that audiences should see some rinky dink low-budget Sony movie, but that Sony is staffed by morons.
I admit that a timed YouTube release might have been good for publicity. If this had been done with a little more fanfare, it could have grabbed some solid attention.
If Sony announced that they were going to release the film on YouTube for a brief window, people might be more interested in learning more about it. Those who saw it might tell their friends, who’d be forced to pay to watch it after the fact.
This way, though, all that comes across is that everyone at Sony is terrible at their jobs.
This permeates every aspect of the company. My favorite of the leaked Sony emails is one in which an executive at the company refers to the upcoming “Sonic the Hedge Dog” movie. Either that’s a type, or someone at Sony doesn’t know what a hedgehog is.
(At least Sony can’t be held accountable for casting Jim Carrey as Dr Robotnik/Eggman in the upcoming “Hedge Dog” movie – that’s all on Paramount.)
A Studio of Idiots
I think part of the reason why the YouTube story tickles me is because I’m really tired of Sony messing things up.
Sony gives away too much in the trailers for their movies. They made an edgy “Peter Rabbit” movie in which James Corden attempts to kill someone by exploiting their serious food allergy.
Sony Pictures is the studio that gave us “The Emoji Movie”, and I don’t think I can ever forgive them for birthing that atrocity.
So when the studio accidentally launches a new film onto YouTube, it’s a nice reminder that it’s only a matter of time before someone at the company sells off all their camera equipment in exchange for magic beans.