Today, San Diego Comic-Con is a pop-culture phenomenon. Because the four-day event isn’t your average comics convention. It transforms an entire city into a safe haven for geeks, nerds and fans of all ages, shapes and sizes. Tickets are nearly impossible to get. And the most sought-after collectibles are even harder. But it hasn’t always been the beast it is now. At its start, San Diego Comic-Con was nothing more than a modest show held in the basement of a local hotel. Lovers of comics, science fiction, and fantasy spent a few days buying trades and chatting with industry speakers. Here’s the story of how the convention went from small time to the $180 million behemoth it is today.
This is San Diego Comic-Con.
It’s a huge annual convention that was created to celebrate comics and pop culture. Although its main draw today seems to be for film and TV lovers, the nonprofit is, at its core, a celebration of comics and their impact on art and culture.