Strict Rules TikTok Stars Have to Follow in the Hype House

Unless you’ve been living under a rock, then you’re probably familiar with TikTok, the social video-sharing app that’s been taking over the world.

TikTok celebs are popping left and right, and slowly but surely, they’re redefining the power of influencer marketing.

But in 2019, a talented group of teens moved in together at the Hype House in Los Angeles, California, to create and release fresh and exciting content. But they have to follow a set of strict rules if they want to stay in the house.

They Have to Dish Out Content All the Time

Anyone living in the Hype House has to produce a minimum of three videos a day, regardless of whether it’s 21-year-old Larray, the new addition to the house, or Chase Hudson, a TikTok creator with over 17 million followers.

The Hype House welcomes anyone with star power, but you can’t just lounge around without filming something. “This whole house is designed for productivity,” said Thomas Petrou, one of the founders of the Hype House.

The Hype House Isn’t a 9 to 5 Job

“It’s 24/7 here. Last night we posted at 2 a.m.,” said Thomas Petrou, one of the founders behind the house. “There’s probably 100 TikToks made here per day.

At minimum.” Anyone who can’t adhere to this rule will have to pack up their bags and lighting equipment and take a hike. But this doesn’t mean that everyone’s not on a schedule.

The House Has a Den Mother

Petrou is the oldest member in the Hype House, so far. So, he’s taken on the role of leader and protector of the group. This means that it’s his job to manage everyone’s schedules and diffuse any problems before they become a major issue.

But does everyone know what they’re in for coming in?

Everyone Has to Get Along

Newbies like Larray, (who was officially welcomed into the house on January 29) have to get along with all the other creative geniuses in the house. There’s no room for issues stemming from gossip, negativity, rumors, or drama.

But not everyone is suited to live with one another. So before they join the house, co-founders Thomas Petrou and Chase Hudson have to test the newbies first.