Cancer sucks. Nobody knows this more than Wade Wilson, better known as the Merc With a Mouth, Deadpool.
I fully admit to not being the biggest fan of the first “Deadpool” movie. I don’t really have anything against it and I’m glad that a lot of people enjoy the film, but it’s just not my thing.
Something about Ryan Reynolds rubs me up the wrong way, and has done ever since “Two Guys, a Girl, and a Pizza Place”. It’s nothing personal; I just find him extremely annoying.
Be that as it may, even I have to admit that “Deadpool 2” has a phenomenal first trailer. I love the scrappy, dumpy weightlessness of Josh Brolin’s Cable in motion, particularly as he vaults down the side of a building or leaps over a truck. A lot of the action scenes on display look utterly beautiful, and the prospect of seeing a fiery Julian Dennison (Ricky Baler, once rejected, now accepted, from Taika Waititi’s “Hunt for the Wilderpeople”) sassing Wade Wilson feels like a dream come true.
We all know that the marketing team behind the Deadpool brand like to go above and beyond for their movies; the stellar ad campaign is a big part of the reason why the first movie earned quite so much attention to begin with.
If there’s one thing that shines brightest, though, it’s the cancer awareness ads.
For the first movie, we got a pair of amazing videos featuring Deadpool that teach the viewer how to check for either breast of testicular cancer, depending on your personal equipment.
These are tongue-in-cheek, certainly, but they’re also informative and helpful. It’s wonderful that, faced with the dark, depressing origin of Deadpool’s powers, the marketing team elected to use such an inherently silly movie to soft-sell fans on the importance of cancer awareness.
Now, a new promotion aims to do more.
Announced as part of the FX premiere for the first “Deadpool”, a brand new lottery sweepstake will allow one lucky fan to receive their very own, bright pink Deadpool suit. All you have to do to enter the contest is to donate to the entirely appropriately named charity fundraiser, F*** Cancer.
(I’ve added a few asterisks to the title, but feel free to assume that the word in question isn’t “Flip”.)
I have to say, as much as I may not be the biggest fan of the first “Deadpool” movie, this kind of marketing-cum-fundraising is something I can get behind. It’s nice to remember that even the zaniest of action movies have the potential to do good, when the right people get involved.
Personally, I can’t say that I’m likely to consider “Deadpool 2” my favorite movie of the year, and I’m hardly going to rush out to buy a load of merchandize for the film. I certainly have no need of a pink Deadpool suit that Ryan Reynolds has personally sweated into.
One thing I will say, though, is that, my personal joyless worldview aside, I have now gained a newfound respect for both “Deadpool” movies.
Here’s hoping they’ll end up raising a lot of money for cancer research, as well as helping improve awareness for this truly sucky disease.