Beginning February 23, Burger King will be known for something other than its burgers! The fast food chain, which is famous for its quarter-pound, flame-grilled Whoppers, will be undergoing a transformation that will turn it into the number one seller of hot dogs in the country. Say whaaat?
Before you start to question the values of the second-largest burger chain in America (McDonald’s is obviously first), Burger King claims adding hot dogs to their menu isn’t much of a stretch from their everyday operations. They will use already existing equipment and ingredients from their kitchen, including a 100 percent beef recipe for their hot dogs, while the only new additions will be buns and relish.
So, how does the burger chain expect customers to get behind their latest hot dog transformation? With the original Dogg himself, of course! Burger King managed to recruit Snoop D-O-DOUBLE-G for an internal training video that was just released to the public, where the rapper can be seen rolling through the kitchen with a grilled hot dog in hand and gold chain around his neck.
“What up doe? You know me, Snoop D-O-DOUBLE-G live and direct from BK,” Snoop says in the intro of the video, shot inside a Burger King restaurant. He then proceeds to the hot dog station of the kitchen, and in true Snoop fashion, begins to rap about the new menu item. “See this bun/All fluffy and whatnot/Toppings so fresh and so clean/So fresh and so green/Burger King is doing it’s thing.”
With the leak of Snoop’s new video, BK hopes customers will be receptive to their two new non-burger items that have been added to the menu. The classic hot dog, which will go for $1.99, includes a flame-grilled beef hot dog with ketchup, mustard, and onion. The chili cheese dog probably includes chili and cheese and will sell for $2.29. The hot dogs will become part of Burger King’s permanent, year-round menu.