Dairy Queen Closes Business of Racist Franchise Owner

Bryan Brandom
(Photo: Getty Images)

Deianeira Ford, a mother of two, walked to the counter of a Dairy Queen in Zion, Illinois, after part of her $5 box order was missing and another part was wrong.

Instead of getting a corrected order, Ford, there with her children, got a boxful of hate.

“He called me and my children n*****s; he said I can go back to where I came from,” Ford explained to the Washington Post, referring to the franchise's owner, James "Jim" Crichton, who refunded the family's meal.

“He took out his flip phone and he said he would take a picture and put it on Facebook because he wants to show the world what kind of n*****s he has to deal with. Then he shut the window and walked away.”

Terrified after her daughter repeated the offensive word to her, Ford called the police. Unfortunately, the arriving officer couldn't take action against Crichton, as being racist trash isn't a crime, but he could at least document the stories of both parties. 

The owner's proud and open ignorance is painful to read and sadly less shocking than it might have been just a year ago.

“Crichton boastfully told me he would be happy to go to jail over the issue and proudly admitted to calling Ford a n****. He added that he is ‘fed up with black people,’" according to a report from the officer.

“During the course of my conversation with Crichton, he used the word 'n****' freely to describe black people.”

Ford responded by calling the fast-food chain's corporate headquarters and sharing her experience on Facebook. Her post went viral, gaining traction and sparking others to voice their opinions on the matter. In her account, Ford said Crichton told her to report him as "Donald Trump" when she called corporate headquarters.


A #DairyQueen franchise owner in #Zion, IL, has been accused not only of calling a #mother and her #children #racialslurs but ‘proudly’ admitting to it. Deianeira Ford posted about the incident on Facebook, saying that the owner had become belligerent after she asked for a $5 refund because she had not received all the #food she ordered. According to Ford, the owner responded to the request by calling her and her children #racialslurs. A police officer who arrived on the scene said that the man “#proudly admitted” to using the slurs and said that he would “be happy to go to #jail over the issue.” However, the store owner, #JimCrichton, has denied the claims categorically. “It’s 99 percent lies. This is blown so far out of proportion it’s stupid,” he told the News-Sun. “Her order was confusing, and I told her, ‘Here’s your money back.’ This is so far blown out of proportion.” UPDATE: Chrichton did issue an apology on Friday. “I take full responsibility of my actions,” he said in a statement. “As the owner of this restaurant, I should be a model for others. My actions were inexcusable and unacceptable.” Dairy Queen also issued a statement Friday, calling Crichton’s actions “inexcusable, reprehensible, [and] unacceptable” and stating that the Dairy Queen location would be closed and would not reopen until someone else besides Crichton was heading it up. #buyblack #supportblackbusiness #rbg #problack #foodforthought #blackgirlmagic #blackgirlsrock #blackisbeautiful #blackexcellence

A video posted by DP_mind.and.soul (@dp_mind.and.soul) on

Dairy Queen addressed the matter on Thursday, calling Crichton's actions "inexcusable, reprehensible and unacceptable" and adding that the company does "not in any way condone his behavior or language.” Crichton and his staff were to undergo sensitivity training.

The franchise owner released his own statement: “I would like to sincerely and humbly apologize for my recent words and actions. I have let my family, friends, employees, our system and this community down with what I have done.”

Then a day later, the company announced it would be closing the Zion establishment and terminating Crichton's franchise rights. Ford's lawyer said legal action against Dairy Queen is still possible. 

Unfortunately, it seems that incidents of brazen racism like this are increasingly on the rise.

I wonder what brought that on.


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