Mexico Invented a Cloud That Rains Tequila to Draw Tourists

Bryan Brandom
(Photo: Youtube.)

In 2016, Germany imported more than 5 million liters of tequila from Mexico, making it the second-greatest importer of Mexican tequila in the world behind the United States.

Which begins to explain a recent campaign to draw more Germans to the nation south of the United States' border: a cloud that literally rains tequila.

It apparently wasn't concocted by an alcoholic who fell asleep while watching Cloudy With a Chance of Meatballs, but by ad agency Lapiz on behalf of Visit Mexico, the nation's tourism agency.

Capitalizing on Germans' distaste for their own often-rainy weather and their unexpected love of tequila, Lapiz vibrates the alcoholic beverage at such a great frequency that it turns to mist, using ultrasonic humidifiers. When the mist then condensates and reforms as liquid, it falls from the cloud as separate raindrops. 

They brought the exhibit to Berlin during Germany's rainiest month to try and attract tourists to sunny Mexico, and programmed the tequila cloud to operate only when it's raining outside.

In other words, when it rains, it pours tequila.

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