Study Says Millennials Drink Half of All the Wine in the U.S.

Tina Rivera
(Photo: OBSEV / Shutterstock)

According to some new figures, millennials are the generation responsible for consuming the most wine in the United States last year—and we can’t say that any of us are surprised!

The Wine Market Council (WMC) has concluded that millennials drank 42 percent of all wine sold in 2015, beating out Baby Boomers and Generation X. The millennial (a.k.a. rockstar) generation, which includes 79 million Americans ranging from ages 21-38, drank a whopping 159.6 million cases of wine, averaging an impressive two cases per person.

One case of wine includes 12 bottles, meaning each member of the millennial generation consumed an average of 24 bottles in 2015, or two per month. Since two bottles of wine contain roughly eight glasses, that averages to only two glasses per week for the whole year. Not bad, right?!   


Along with the fact that millennials now drink more wine than any other generation in the United States, researchers from WMC also found that millennials don’t hold back when it comes to spending money on the good stuff, with 17 percent reporting they purchased a bottle costing over $20 in the past month, compared to 10 percent of all drinkers and 5 percent of Baby Boomers. The study also uncovered that millennials make up 30 percent of high-frequency drinkers, which includes those who drink several times per week. High-frequency millennials reportedly drank 3.1 glasses per sitting, which is more than any other generation. #Winning. 

WMC wrapped up the study by claiming millennials are more partial to the fine tastes of Pinot Noir and Sauvignon Blanc, while sales of Merlot and Syrah have been suffering. Washington, Oregon, Spain, and New Zealand are among popular regions millennials enjoy purchasing wine from.  

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