If you’ve ever consumed a veggie burger but hated the way it paled in comparison to real meat, you’re in luck. Thanks to vegan company Beyond Meat, a new 100 percent plant-based patty is hitting shelves at Whole Foods, and word on the street is that it’s so moist, it even “bleeds” like a regular beef patty. Say what?!
Thanks to a boatload of pulverized beets, Beyond Meat’s new burger patties are so luscious that they come oozing with red vegetable juice in every bite. Fresh and not frozen, the patties will be located in the refrigerated section alongside actual beef, poultry, and pork, and NOT in the designated “meatless” freezer aisle.
“This is what I had in mind when I started the company,” said Ethan Brown, founder of Beyond Meat. The “Beyond Burgers” will be sold at a designated Whole Foods location in Boulder, CO beginning Monday, and will eventually expand to other stores around the region.
As reported by the New York Times, “Sales of products incorporating plant proteins grew 8.7 percent from 2014 to 2015, while overall sales of food products grew 3.7 percent.” With vegan burgers now becoming more “life like", it’s only natural for the meatless trend to continue to grow.
So, how does the Beyond Burger taste? According to Tom Rich, the vice president of purchasing and distribution for the Denver region of Whole Foods, the vegan patty “tasted and felt and chewed like any other burger.” Rich, who is a vegetarian, added “I just want to be able to eat the same way everyone else eats."
A package of two 4-ounce patties will retail for $5.99, with each burger containing an impressive 20 grams of protein. With no GMO's or gluten, the Beyond Burger sounds like a promising alternative for vegetarians everywhere.