When Firefighters Saw Beachgoers Staring At Their Phones, They Knew They Had To Intervene

Imagine this: You’re relaxing on the beach on a nice sunny day. You’re busy on your phone when suddenly a firefighter charges by and grabs your phone from your hand. This might sound strange at first but it was all part of a carefully orchestrated campaign.

Birth Of An Idea

The entire campaign started in July 2018. The Södra Älvsborg Rescue Service Association decided to create a video for its Facebook page. So, members of the rescue service headed out to a local beach, cameras in hand, with two firefighters who would be their stars.

Under The Cover Of Night

The team waited for the sun ti start to go down before jumping into action. They targeted people who were busy staring at their phones. The firefighters ran up to them and grabbed their phones from their hands. As startling as this was, there was a very good reason for their actions.

Viral Sensation

The shocking and unique nature of this video quickly made it a viral sensation across the web. Thousands of users watched the video and the message the video was sharing seemed to hit home across all borders.

The Södra Älvsborg Rescue Service Association was trying to share a very specific warning to parents and guardians.

Usage Statistics

Mobile phone usage is at an all-time high in today’s world. Almost every single person has a mobile device in the modern era. The website called Statista recently collected and compiled some rather eye-opening statistics about the growth of cell phone users worldwide.