IKEA asked children to bully a plant for 30 daysWhen you think of Ikea, you imagine reasonably priced, hard-to-assemble bedroom sets and $1 cinnamon rolls. But the furniture giant recently extended its reach farther than its maze of one-way traffic shoppers. It attempted to raise awareness of the harmful effects of bullying on school children. In honor of the May 4 Anti-Bullying Day in the Middle East, Ikea asked children to bully a plant for 30 days in multiple schools across the UAE as part of a “live experiment to highlight the negative effects of verbal bullying.” Recorded loops of both harmful insights and uplifting compliments played on loop to the two plants alongside the students’ own verbal contributions to the experiment. As one plant wilted and one flourished, it became clear that Ikea’s unconventional demonstration had merit. Call it pseudoscience all you like, but plants have feelings too, OK?
Bully A Plant
Doing their part to spread awareness about the harmful effects of verbal bullying, furniture giant IKEA stepped up to raise awareness in honor of the annual Anti-Bullying Day in the UAE. Crafting an experiment that would take place in multiple schools across the nation, thousands of schoolchildren were exposed to the actual physical response of processing verbal abuse.