Cleveland Company Selling ‘Shirtless J.R. Smith’ T-Shirts That Feature His Tattoos


(Photo: Getty)

Now, like J.R. Smith before you, you too can be told by President Barack Obama to put a shirt on, and you won't even have to take your shirt off to do it.

In fact, you'll need to put one on.

After Smith celebrated the Cleveland Cavaliers' championship by refusing upper-body cloth for what seemed like a full week, one Cleveland T-shirt company capitalized on the "shirtless J.R." meme.

Fresh Brewed Tees, a Cleveland-based T-shirt company, released a joke design for the shirt after the city's parade to celebrate their first championship in 52 years.

"We did a mock-up of what the shirt would look like as a joke and it went viral," said company owner Tony Madalone.

So as to not cross any legal boundaries, Madalone worked with Smith and one of his tattoo artists to strike a deal for the rights to the images on Smith's body.

"I spent two days trying to make it happen. Half of that time was a full day of negotiating from 9 a.m. to 10 p.m., " Madalone said. "I was at J.R.'s house with a photographer at 10 p.m. Friday.

"His family was there, and because of all of the popularity they were excited about it, and he was laughing about it."

The company sold over 1,000 of the shirts in the first 24 hours after its conception, to customers who apparently don't mind feeling sort of like Buffalo Bill of The Silence of the Lambs fame.