Kevin Durant And Nike Are Releasing Petty-As-Hell ‘Cupcake’ Shoes

Bryan Brandom

One year after Russell Westbrook appeared to taunt Kevin Durant by calling him a “cupcake” for ditching the Oklahoma City Thunder in favor of the Golden State Warriors, the recently minted NBA champion seems to be embracing the sobriquet in the form of an upcoming pair of Nike basketball shoes.

Soon after Durant announced his free agency decision in 2016, Westbrook posted this to Instagram.


HAPPY 4th YALL….🇺🇸🇺🇸🇺🇸

A post shared by Russell Westbrook (@russwest44) on

Apparently, “cupcake” was a favorite taunt of a former Oklahoma City Thunder teammate of Durant and Westbrook.

“When Kendrick Perkins played center for the Thunder, he called teammates ‘cupcake’ if he thought they were acting a little soft,” wrote Lee Jenkins for Sports Illustrated in October 2016. “Westbrook and Durant adopted the term in jest.”

When Durant returned to Oklahoma City for his first trip as a visitor last season, Thunder fans repeated the insult in increasingly inventive fashion.

Now he’s apparently throwing the taunt back at the haters with the “KDX Red Velvet,” the newest colorway of his signature KD 10 shoe with Nike.

It’s made to look like you’re walking on an upside-down cupcake—it’s red and its bottoms look like sprinkled, fluffy white icing.

Reminder: All Westbrook did was post a picture on Instagram on the Fourth of July, and all the Thunder fans did was spend one game calling him a cupcake for joining a team that probably still would have won the NBA championship without him.

Earlier this offseason, Durant was spotted wearing a hat with a cupcake on it (the cupcake had a ring on top), and now this. Boy KD, you’re really showing the haters you don’t care what they think by going through all this trouble to show them that …

This is petty as hell.

“With a style of play as smooth as velvet, KD is known for having the most fluid game in the game today,” read a Nike news release. “Effortlessly making defenders look helpless, always ready to cook his next victim. He dominates the game with unrivaled versatility, forever motivated by the sweet taste of victory. At the end of the day, winning is all that matters and anything else is just icing on the cake. The KDX ‘Red Velvet’ celebrates the smoothest player in the game and his undying quest for the sweet taste of victory.”

Here’s a tip, Nike: In any defense of Kevin Durant, it’s probably wise to avoid the word “effortless.”