At first blush, LaVar Ball’s Junior Basketball Association didn’t sound like such a terrible idea.
Until you remembered it’d be run by LaVar Ball.
Six months after he first floated the idea, his incompetence is already showing.
As of Monday, fewer than 1,000 tickets had been sold for the JBA’s June 21 opener in Ontario, California, according to USA Today. And the numbers just get bleaker from there.
No other event had sold even 10 percent of the seats available. The June 26 session at Chicago’s Wintrust Arena had sold 68 tickets. Sixty-eight! In a stadium that seats 10,387.
Why no one wants to watch LaVar Ball’s JBA
The primary reason for the JBA’s comically bad start is classic Ball family: LaVar is charging too damn much. Tickets for that Ontario session start at $40 and run up to $99 (you can get $35 tickets if you buy a package of 15 or more).
Someone should probably tell LaVar that the basketball obsessed can watch far superior talent in the G League for $10.
Outside of youngest son LaMelo, the league has yet to attract a top-150 prospect.
Ball family greed could have a lot to do with that talent deficit. Marquis Brown Sr., the father of JBA player Kezo Brown, shared an interesting clause in his son’s contract.
“One thing looked a little funny,” Brown Sr. told the Chicago Sun-Times. “If you get any endorsements you get 60 percent and the JBA keeps 40 percent. They are going to sell Kezo’s jersey. They charge like $450 for shoes, so who knows how much they will charge for jerseys. As long as Kezo plays well I don’t think he will have a hard time selling 10,000 jerseys.”
So yeah, it doesn’t really look like LaVar’s going to great lengths to attract top-tier talent.
And even if he was, no one should trust LaVar with their basketball career after watching how he’s managed those LaMelo and middle son LiAngelo.