76ers Fans Are Spending A Lot Of Money To Recruit LeBron James

Bryan Brandom
(Photo: Getty Images)

After Joel Embiid spent part of his first experience as an All-Star trying to woo Giannis Antetokounmpo to his Philadelphia 76ers, fans of the team grabbed their free-agent fishing rods and set their sights on one of the few fish bigger than the Milwaukee Bucks star: LeBron James.

Likely in a nod to the Academy Award-nominated film “Three Billboards Outside Ebbing, Missouri,” Power Home Remodeling based in Chester, Pennsylvania, splurged on three billboards of their own outside Cleveland in an effort to entice the free-agent-to-be to join the up-and-coming Sixers roster.

The first reads “#PhillyWantsLeBron,” the second features James’ No. 23 alongside the numbers of 76ers Ben Simmons, Dario Saric, Robert Covington, and Embiid (which, at 6’9″ and up, would have to be the tallest starting lineup ever), and the third makes a play on the “trust the process” slogan that Philly’s fans and their center have become so fond of, reading, “Complete the process.”

“We’re passionate about Philadelphia,” the company’s co-CEO Asher Raphael told ESPN. “We have an amazing city, it’s the best sports town and it’s an awesome place to live. We think the best athletes should want to play here. … LeBron is in the conversation of being the best player of all time. We think if he comes to Philly, he gets a couple more championships.”

Raphael wouldn’t disclose how much the company paid for the ads, but BillboardsIn.com estimates that a single large billboard in Cleveland costs somewhere between $1,500 and $5,000 per month.

Philly is riding an incredible wave of good sports vibes. The 76ers’ loss on Sunday night was their first since the Philadelphia Eagles won the Super Bowl, following a seven-game winning streak. In that same span, the Philadelphia Flyers are 9-0-1.

If the city’s sports luck doesn’t change soon, LeBron could be in red, white, and blue come July.

Those poor, poor horses.