Muhammad Ali has got nothing on heavyweight boxer Tyson Fury.
At least when it comes to creative promotion, that is.
Sure, the man formerly known as Cassius Clay floated like a butterfly and stung like a bee, but is he crusading for justice for a city that needs him?
Because Fury, for a press conference promoting his October 24 fight with world heavyweight champion Wladimir Klitschko, showed up in full Batman regalia.
Though he didn't have a Batmobile handy, and yellow Lamborghini sufficed.
And the high jinks didn't end there. As it came time for Fury to speak, a purple-jacketed, green-haired mad man known as the Joker appeared; the Dark Knight kicked into gear.
Comic book movie re-creations aside, the 6'9" Fury is an undefeated challenger from Great Britain, taking 18 of his 24 victories by knockout.
The 6'6" Ukrainian Klitschko should have his fists full.