Cable Subscriptions
It is no secret that cable subscriptions are on the outs, and that millennials are playing a huge role in their downfall. Instead of buying expensive cable packages, the age group is, instead, relying on streaming services like Netflix, Amazon and Hulu. Even YouTube is now offering a cable alternative to its users for a lower price than cable.
Millennials are leading pretty busy lives and are typically tapped into the 24/7 stream of digital information, and so the idea of buying an expensive cable package in order to be able to watch shows live does not have the same appeal as it used to. Instead, with other services, they can watch their favorite shows anytime, on their own schedule.