Fabric Softener
Fabric softener is a common household item that does exactly what the name suggests. However, in recent years there has been a steady decline in it’s popularity. The reason for this might come as somewhat of a surprise. That’s because millennials don’t understand it.
From 2007 to 2015 there was a 15% drop in sales of fabric softener. A survey showed that millennials “aren’t sure what it does” exactly. Through the years technology that goes into washing machines has improved and millenials don’t see the need for fabric softners.