The Story of How the San Diego Comic-Con Went From Small Event to Industry Giant

And it’s a must for serious collectors.

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Lego, Hasbro, Funko, Gentle Giant, Mattel, NECA, ThinkGeek, Sideshow, and more release collectible merchandise exclusive to the convention. Some resell for hundreds more than their original price. Most of them come with a buy limit in order to ensure fans get a real chance at getting hold of their favorites. And sometimes, getting that single item is an all-day event.