One Hype House Founder Jumped Ship
In January 2020, Keech filed an application to trademark the name Hype House, but Petrou later filed an application for the trademark Hype House LLC, which was filed by Hudson’s father. This led to tension which forced Keech to leave the Hype House and start her own collab house. Rumor has it that other members of the Hype House might jump ship and join her.