Strict Rules TikTok Stars Have to Follow in the Hype House

They Have to Dish Out Content All the Time

Michelle Groskopf / The New York Times

Anyone living in the Hype House has to produce a minimum of three videos a day, regardless of whether it’s 21-year-old Larray, the new addition to the house, or Chase Hudson, a TikTok creator with over 17 million followers. The Hype House welcomes anyone with star power, but you can’t just lounge around without filming something. “This whole house is designed for productivity,” said Thomas Petrou, one of the founders of the Hype House.

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