Closed Is Open

It’s a pretty slick idea to name a store “closed.” But is it good for business? Our guess is that foot traffic might be a little slow, or else they wouldn’t have posted the note on the door saying they were actually open.

It’s a pretty slick idea to name a store “closed.” But is it good for business? Our guess is that foot traffic might be a little slow, or else they wouldn’t have posted the note on the door saying they were actually open.