GoPro
Allison Stokke may have become a sportswear model, but pole vaulting was still very much a part of her career. She began to work with GoPro, recording a series of videos of her pole vaulting with the camera attached to her pole.
The videos were created to show what it’s like to be a pole vaulter and display the unique abilities of the action camera equipment. The video series received millions of views on YouTube, becoming a major success for both GoPro and Allison alike. With her success as a sportswear model, Allison’s career as a pole vaulter seemed to have finally come to a close. But to the former champion, success as a model wasn’t enough.