Why One Woman Decided To Wear The Same Dress For 100 Days Straight

Smaller Footprint

Instagram/Julia Mooney

Julia sought to combat the environmental impact of the fashion industry. The global demand for clothes is at an all-time high, which affects the planet’s natural resources, especially if companies don’t use sustainable practices. Seven hundred and thirteen gallons of water are needed to create a single traditional cotton t-shirt. Although creating a polyester shirt takes less water, it produces twice as much carbon dioxide.

Julia minimized her carbon footprint by choosing that specific dress. The dress is a fair-trade hemp dress from London-based clothing company ‘Thought.’ But how have people reacted to Julia’s project?

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