How a Small Mistake Cost an NBA Hall-of-Famer More Than $11B

IMAGE BY: Nike

After earning his master’s degree in 1962, Knight visited Kobe, Japan, where Onitsuka Tiger running shoes were manufactured. In a meeting with founder Kihachiro Onitsuka, Knight gained the distribution rights of the company’s relatively inexpensive high-quality running shoes in the western United States. But he wouldn’t receive his first samples of the shoes stateside for more than a year.

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