Odd Future
In some ways the prototypical viral rap star story, Odd Future Wolf Gang Kill Them All, aka Odd Future, was an incendiary rap collective that shattered everyone’s expectations and perceptions in the early 2010s. De facto leader Tyler, the Creator guided the group through violent lyrics spit over unorthodox beats. The group developed an Internet omnipresence with their queasy visuals running wild on Tumblr and Twitter.