The Boyboy West Coast
What happens when the Internet machine grabs your work and does what it wants with it without your consent? What happens if they make fun of it? Laugh at it, instead of with it? If you’re The Boyboy West Coast, a rapper with an admittedly unique flow, look and personality, you take the fame and recontextualize it yourself. Refocus the laugh. Make it positive. He, perhaps more than any other rapper on this list, is indicative of our contemporary relationship with hip-hop and the Internet.