A Contest to Design Labels
In 2007, Mountain Dew partnered with Complex Media to create “Green Label.” The online magazine featured sports, art and music content and later became the soda’s promotional line featuring original artwork on aluminum bottles. In 2010, a contest called “Green Label Art: Shop Series” had 35 independent skateboard store owners partner with local artists to create pieces for the Mountain Dew cans. In October of that year, it was announced Street Science Skate Shop from Tracy, California won the contest, having their work featured in 2011.