The Bizarre Untold History of Mountain Dew (And Other Popular Sodas)

Pepsi Promised to Bring Back the Dead

PepsiCo

Living in the “Pepsi Generation” may have proved beneficial to some but led to a great deal of misunderstanding in the 1960s. Though never proven, a legend surrounding this particular soda brand states the “Come Alive” slogan was interpreted by Chinese consumers to have supernatural connotations and “promise the substance would reanimate dead ancestors.” What’s even more troubling about this rumored event is the company’s “non-denial” of it all. To this day, Pepsi hasn’t clarified the blunder or established whether the incident even occurred.

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