Coke Bottles Are Recognizable By Feel
In an attempt to compete with rival knock-off brands, advisors for Coke instructed its bottling partners to come up with a distinguishable design that could be “recognized by feel” when customers would search for a refreshing drink in the icebox. In 1916, a cocoa-bean inspired bottle was designed by a bottling plant in Indiana despite there being no actual cocoa in the soda itself.