Sprite Supports Rappers
In the 1990s, Sprite decided to head in an “urban” direction and explore hip-hop culture when it came to their advertisements. Their commercials began to feature up-and-coming as well as underground artists like LL Cool J, Missy Elliott, Nas, Fat Joe and Common and included amateur basketball players like Grant Hill. The soda brand continues to promote its “Obey Your Thirst” and “Wanna Sprite?” slogans with advertisements featuring NBA players like Lebron James and rappers such as Lil Yachty. In 2015, Sprite launched limited edition cans featuring inspiring lyrics from popular rappers such as Drake and The Notorious B.I.G who were chosen for “their reputation for being true to themselves.”