‘Mountain Dew’ is a Nickname for Moonshine
During a 1946 soda convention, the brothers launched their creation as a joke product which featured a depiction of a “rifle-toting hillbilly” and the catchphrase “It’ll tickle yore innards.” Much to their surprise, Charlie Gordon-the owner of Tri-City Beverage- expressed interest in bottling the soda, eventually earning the rights in 1954. In 1951, the soda lined market shelves but struggled to take off until 1957 when the Hartmans decided to sell their brand to Tip Corporation.